Companies Bring New Format to Buyers at Content Americas
Sony Pictures Television (SPT), Sony Music Entertainment (SME) and 360 PowWow, an independent producer of premium content in Latin America, today announced plans to unveil a new format at Content Americas. The new reality series will be produced by 360 PowWow in association with SPT and Sony Music’s Premium Content Division, and will be distributed by SPT.
In each episode, with the help of friends, relatives and a musical superstar, a team of experts crash a lucky couple’s wedding to make the best day of their lives even better. Each week, viewers will learn the story behind a deserving couple and be in on the top-secret preparations for the biggest surprise on their big day: a one-of-a-kind performance from a Sony Music Latin artist for the bride and groom.
“Buyers have been clamoring for feel-good content. With this uplifting format, we are making the best day in the lives of deserving couples even better with the help of their favorite music artists, all while giving viewers an inside look at the wedding process. We are excited to team up with our sister business Sony Music and with the well-respected production veterans at 360 PowWow to bring this unique format to life,” said Selina Nederhand, SVP & Co-Networks Head, Content Strategy and Acquisitions, SPT LATAM.
“We are thrilled to be a part of this project and bring our incredible roster of artists to such a unique and original programming series,” Ruben Leyva, Senior Vice President, Artist Services and Premium Content, Sony Music Latin. “Together with SPT and 360 PowWow, we have a great opportunity to create an unforgettable experience for unsuspecting couples. I look forward to seeing this journey unfold.”
“This is an ambitious, entertaining and exciting show. We found our ideal partners in Sony Pictures and Sony Music and we are very proud to present this great format within the framework of Content Americas,” said Adrian Santucho, Chief Creative Officer of 360 POWWOW.
SPT, SME and 360 PowWow will take the format out to potential buyers this week in Miami.